School of Business Update
Ad campaign kicks offThe School of Business launched a new advertising campaign in January. The ads feature the school's MBA program and highlight the major advantages KU business students enjoy as part of the program. Primary topics include study abroad, leadership development, real-world learning opportunities and new venture creation courses.
Full-page ads will be placed in regional editions of Forbes, Fortune, Business Week, FSB, Inc. and Money. The school will also run ads in The Wall Street Journal and Kansas City Star. Additionally, ads will appear in the University's alumni magazine, Kansas Alumni.
The campaign is part of the school's broader strategic objective of creating greater awareness of the unrivaled programs and opportunities available in the KU MBA program. The ads will run until the end of April.
Putting theory to practiceThe winter break wasn't much of a break at all for 25 graduate students. The students participated in an intensive week-long problem-solving program from Jan. 3-12, but they weren't complaining. After all, the program, sponsored by the KU School of Business, was held at the school's campus in Asolo, Italy.
The students studied the Kepner-Tregoe Method of Problem Solving, a method designed to swiftly pinpoint problems and devise solutions to solve those problems. Through classroom work and an application of the process to a real-world situation, the students received a thorough understanding of the method and how to deploy it.
The real-world situation involved InGlass, an Italian manufacturer of molds and heat-flow systems, used primarily in the production of automobile components. The students visited the InGlass plant and met with its top executives. As part of the Kepner-Tregoe program, the students also evaluated locations in China suitable for establishing an InGlass factory.
The students earned credit hours for participating in the program and also received a certificate of completion by Kepner-Tregoe.
Collaboration characterizes upcoming lectureRear Admiral Mark Heinrich, g'89, g'89, will speak to a group of 100 students from cross-area disciplines about supply chain management in a military environment. Heinrich's Feb. 28 lecture is a collaborative effort of the School of Business, the School of Engineering and the Military Science Department, and will be attended by students from each school.
Heinrich is an alumnus of the Schools of Business and Engineering, where he earned Master in Business Administration and Petroleum Management degrees. He offered to speak at his alma mater as one requirement of his commissioning as a Rear Admiral.
Heinrich currently serves in the U.S. Navy and commands the Defense Supply Center Richmond in Virginia, which manages nearly 1.25 million repair parts and operating supply items. His personal decorations include the Legion of Merit, Meritorious Service Medal with four gold stars, and the Navy Achievement Medal with two gold stars.
Visit the School of Business Web site for more information.