School of Business
Marketing Club students help local businesses while
Joyce Claterbos, business school
lecturer in marketing and strategic management
and marketing club adviser
KU Marketing Club members put their skills to work
for Lawrence businesses. Now in its second year after
a long hiatus, the collegiate chapter affiliated with
the American Marketing Association will assist local
businesses with a marketing audit that includes a questionnaire,
report and suggestions.
"It's not the advertising they focus upon. Marketing
is a more holistic view, so they are not just trying
to increase unit sales, but rather to build a company
image. It's much more strategic, more of a long-term
perspective," explained Joyce Claterbos, business
school lecturer in marketing and strategic management
and Marketing Club adviser. "The club is working
through the Small Business Development Center to contact
businesses. The students interview business people about
how they market and then make observations and provide
a final report."
There are currently 70 students from all across campus
in the Marketing Club. They range from first semester
freshmen to seniors. The majority are from the business
school, with some from the journalism school and business
communications, but "Marketing cuts across a number
of disciplines," Claterbos said, "including
fine arts as a support activity to advertising, even
sociology and psychology. Students may find themselves
in any number of jobs that require marketing skills.
"Marketing Club is an opportunity to expand on
the classroom with speakers, workshops and additional
exposure to marketing projects. It is also a networking
tool. Professionals in marketing and KU alumni give
presentations and network with students. We are also
starting a mentoring program." Read
Swim Captains join forces in KU Business School
Stacey Schneider, Kristi Misejka
and Heidi Landherr. Photo Courtesy KUAC
Their love of water and outstanding leadership first
brought them together, but their love of numbers brought
them to the business school. The three captains of the
KU women's swimming and diving team now push one another
to greater achievements in and out of the pool.
Heidi Landherr, Marion, Iowa; Kristi Misejka, Blue
Springs, Mo.; and Stacey Schneider, Atchison, Kan.,
never knew their hobbies and professional interests
coincided until they met in Alan Ford's Income Tax class,
which all agreed was challenging yet stimulating.
"That was the first class the three of us took
together, and we had just become captains," said
Landherr, whose best events are the 400-yard individual
medley, 200-yard butterfly and 200-yard backstroke.
"So it kind of brought us together and we learned
each other's style: Stacey flew through the problems.
Kristi would still be on problem number one, and I'd
be somewhere in the middle."
All three agreed that the hardest aspect of being a
student-athlete is time management. "It keeps me
busy, and I have to be structured to succeed,"
said Schneider, who swims the 500-yard, 1,000-yard and
mile freestyle events. "I have to know my deadlines.
Having a busy schedule keeps me on task."
The three women enjoy taking the road less traveled,
though at times it's demanding. "It's difficult,
but it's well worth it," said Misejka, who competes
in the 1-meter and 3-meter springboard events. "Other
athletes may take an easier major, but I feel the opportunities
offered to us are so much greater."
Business School publication is a winner
year the Accounting and Information Systems (AIS) area
of the School of Business produces a magazine, AIS Channels.
The 2002/03 edition of AIS Channels was honored in
October at the Topeka Chapter of the International Association
of Business Communicators (IABC) Bronze Quill Awards
Ceremony. AIS Channels received two Awards of Excellence
in the categories of 4-Color Magazine and Writing. Entries
are judged by members of other IABC chapters around
Jim Heintz, AIS director and professor of business,
said, "Bronze Quill Awards set the standard for
excellence in business communications. This is quite
a prestigious award in the field of public relations,
communications and journalism, and we are very honored."
The publication is mailed to AIS alumni, School of
Business and AIS boards of directors, other AACSB-accredited
business schools and others. The 2003/04 edition of
AIS Channels will be mailed next week.
For more information visit the School
of Business website.